heyyy, I’m Kate

i’m the behind-the-scenes right-hand woman you bring in when you’ve got a big vision, real traction, and the backend is being held together by tabs and good intentions.

i’m not here to hype you up, i’m here to hold the plan, get the moving parts under control, and make your business run smooth as butter, without you micro-managing a thing.

HOW TO WORK TOGETHER

*HOLISTIC

[ho-lis-tic] adjective

Characterised by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole.

If you’re here because you hate the “tech stuff”

same. kind of. I don’t work with people who want to become tech experts. I work with people who want things to work… like:

someone buys, and they actually get what they need, without you manually sending 12 links,
clients feel looked after, not confused,
you’re not chasing invoices, rewriting emails at 10pm, or praying you didn’t miss a step.

Why i do this (and why it’s mostly about women)

my vision is to help female business owners create a business that feels good, because i want women to rule the world. genuinely.

i’m a strong feminist, and there’s honestly nothing i love more than watching women do what they love, create impact, and be recognised for their work, without it costing them their health, sanity, or whole life to build it.

honestly, this isn’t just about “tools” and “setups”. it’s about taking you from feeling stuck in the day-to-day to running a business that actually works for you.

The Club Women’s Network (aka my favourite kind of room)

this will be my third year on The Club Women’s Network Committee, helping with events, behind-the-scenes support, ops, and anything “how do we make this run properly” related. You know I can’t help myself.

And this year i’m also the host for Season 4 of their Podcast, coming out shortly, which is still a bit surreal. Likeeee…younger Kate would not have imagined that in a million years.

It’s been one of the biggest reminders that the right rooms change everything, when women back each other, share openly, and celebrate properly, everyone rises.

My Story (the short, honest version)

I’m from Cork (theeee best city + county in Ireland), and I’ve basically always been the organised one. I used to steal my dad’s big A4 diaries and play secretary, so this career path checks out.

I did international business + German at UCC, had no clue what I wanted to do, moved to Barcelona for a summer as an au pair for headspace and sunshine, then came home and ended up in dell.

In Dell I became the go-to person fast, especially when we moved from Oracle to Salesforce. I was the SME and the “give it to kate, she’ll figure it out” girl.

Later, I found my way into the online space, started in web design, discovered virtual assistance, and it all clicked. I’ve now worked with 50+ businesses, and I’ve seen the same thing again and again: most people don’t need more ideas; they need the backend to stop being the thing that makes everything harder.

How I Work (in plain english)

I keep it simple, I speak normal human, and I’m mildly allergic to faff.

My whole thing is:

every tool needs a job, otherwise it’s just another tab stealing your will to live,
simple is scalable, complicated is exhausting,
and “new clients are cute, but keeping the right ones is the goal”.

LEARN MORE

My Framework

eliminate: we get rid of the pointless manual stuff and reduce how much the business relies on you remembering everything.

elevate: we tighten the client journey, so it feels premium and effortless, for them and for you.

integrate: we set it up so it keeps working long-term, not “works for a week then falls apart again”.

Want to hear more of my story?

The Club Women’s Network Podcast (season 4), hosted by me, is coming soon.

Werrrk With Me

4 months of 1:1 ops consultancy for when you’re ready to uplevel, but the backend is a bit feral. We solidify the day-to-day, tighten your client experience, and build a plan that actually sticks.
12 weeks of launch backend support for when you’ve got an idea, and you’re ready to move, not “think about it for six more months”. You bring the offer and content, I hold the timeline and make sure the moving parts are handled.
6 months of highest-level support for the busy, booked, scaling business owner, who wants to delegate goals, not tasks. Consultancy + done-for-you execution, so things keep running properly as you evolve.